GREECE: ONE OF THE GREATEST BRANDS THAT'S NEVER BEEN BRANDED.

Παρακολουθείστε μια πολύ ενδιαφέρουσα ανάλυση από Έλληνα  του εξωτερικού, (υπάρχουν υπότιτλοι) που αφορά το Ελληνικό θέμα και τη θέση της Ελλάδας στην Ευρωπαική Ένωση.
Ένας Έλληνα του εξωτερικού ο κ. Peter Economides, πολύ περισσότερο Έλληνας από πολλούς.

(Peter Economides is a brand strategist with a global perspective.

He has lived on four continents doing work that has impacted
brands and consumers almost everywhere. He has learned from the leaders of some of the world’s best brands.

Owner and founder of Felix BNI based in Athens, Peter is a former Executive Vice President and Worldwide Director of Client Services at global advertising agency McCann Erickson Worldwide and Head of Global Clients at TBWA\Worldwide.

His journey through the world of advertising and marketing started in his native South Africa and took him via Hong Kong, Greece and Mexico to New York, and back to Athens. “The Med is definitely the best.”

He has managed and grown leading ad agencies as CEO/President in Greece, Mexico and the United States.  At McCann Erickson Worldwide he was responsible for the global management of the $1.8 billion Coca-Cola advertising account.  At TBWA\Worldwide he structured and rolled out the global “Think Different” campaign following the return of Steve Jobs to Apple.

Felix BNI clients have included Audi, Volkswagen, Heineken Breweries, Pepsi-Cola, the International Olympic Committee, easy-forex.com, Seychelles Tourism, the Antenna Group and Pernod-Ricard.  

Peter’s work is focussed on change - on the strategic responses to shifting culture, consumer habits and behavior, and the challenges of regional and global expansion.

His view is that branding strategy needs to be spherical and all encompassing, touching every aspect of the business organization and process.  As he says, “everything communicates” and “strategy is nothing without a universally compelling, and individually enchanting big idea that engages and aligns people inside and outside the corporation.”

Peter is a Board Director Make-A-Wish Foundation International. 

One of his passions is sailing, especially in the Aegean. Another is diving, especially in the Indian Ocean. But his biggest passion is brand strategy. http://www.felixbni.com/Site/Peter-Economides-Resume.html)